How to Choose the Right Hair Product for Men

Walking down the hair product aisle can be overwhelming. Pomade, clay, wax, gel, cream, paste — what's the difference and which one do you need? Here's a straightforward breakdown.

Pomade: Shine + Strong Hold

Best for: Slick backs, side parts, pompadours

Finish: High shine

Hold: Medium to strong

Pomade comes in water-based (easy to wash out) and oil-based (stronger hold, harder to remove) formulas. For most men, water-based pomade is the better choice — it provides great hold and shine without building up over time.

Clay: Matte + Strong Hold

Best for: Textured crops, messy styles, volume

Finish: Matte (no shine)

Hold: Strong

Clay is ideal when you want your hair to look natural but styled. It adds texture and volume without any visible product. Great for fine or thin hair because it creates the appearance of thickness.

Wax: Flexible + Medium Hold

Best for: Piece-y texture, natural movement, medium styles

Finish: Low to medium shine

Hold: Medium

Wax provides flexible hold that lets you restyle throughout the day. It's a good middle ground between pomade and clay.

Gel: Wet Look + Maximum Hold

Best for: Slicked-back styles, defined curls, formal looks

Finish: Wet/high shine

Hold: Very strong

Gel provides the strongest hold but can feel crunchy when it dries. Modern gels have improved, but if you want flexibility, choose pomade or cream instead.

Cream: Natural + Light Hold

Best for: Natural looks, longer hair, everyday styling

Finish: Natural

Hold: Light to medium

Hair cream is the most versatile and forgiving product. It adds moisture, tames frizz, and gives a natural, healthy look without stiffness. Perfect for men who want their hair to look good without looking "done."

Quick Decision Guide

• Want shine? → Pomade
• Want matte texture? → Clay
• Want natural flexibility? → Cream or wax
• Want maximum hold? → Gel
• Not sure? → Start with cream, it's the safest choice

Ask your barber for personalized product recommendations. A good barber knows your hair type and can suggest exactly what works for your specific style. Find your barber on Concierge Barber Registry.